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October 31, 2023   admin   Mixoloshe

You can read the interview in our press archive.

BILLBOARDThe pop star recently unveiled his first drink flavor as co-owner and chief creative officer of the brand.
Zayn Malik had already been dreaming of making a splash in the non-alcoholic beverage industry before Kristina Roth came into the mix. All he needed was the right partner, and Roth — who last year founded Mixoloshe, a brand dedicated to mimicking adult drinks minus the hangover — fit that bill.

Now, the ex-boy-bander is the new co-owner and chief creative officer of the company. He and Roth announced the joint venture last week, at the same time unveiling Malik’s first-ever original flavor of “boozy without the booze” mock-seltzer: Lychee Martini, a fruity but floral pain-free potion described as having enough sparkle to “make a unicorn jump with joy.” Boasting 45 calories, the drink’s sleek black can is printed with designs based on the “Pillowtalk” singer’s full-body blend of bad boy tattoos.

Coming into fruition just as Malik polishes up his next batch of new music, the partnership was first teased in the music video for his July single “Love Like This” with a brief shot of one of Mixoloshe’s brightly-colored spritzers.

“These drinks offer an array of benefits, from a healthier lifestyle to being more inclusive for various occasions,” the star tells Billboard. “I want to ensure that everyone feels comfortable and empowered to choose them without judgment.”